From CNET: Sony and TCL said Tuesday that they're entering into a joint venture that would spin Sony's TV and audio home entertainment business into a new company, in which TCL would have a controlling 51% stake.
But it's not the end of Sony or its flagship Bravia TVs, which celebrated their 20th anniversary last year. The partnership would retain those brands when it goes into effect, with a target date of April 2027.
While Sony has been a home theater mainstay for decades, TCL has rapidly transformed itself from a budget brand known for its Roku-embedded smart TVs to a more premium band that has competed favorably with top TV makers such as Samsung and LG. In CNET's tests, TCL has performed well, particularly in the LCD television category.
At CES 2026, TCL unveiled a new display, the X11L, a giant LCD incorporating Super Quantum Dot layer the company says adds better color and brightness.
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