Adobe Brings Its Premiere Video Editing Mobile App to Android

From CNET: Adobe is bringing its flagship video editing program to Android phone owners. The Android Premiere app is now available to download from the Google Play Store, the company announced on Tuesday.

Premiere is the mobile app version of Adobe’s flagship video editing software. It first became available on iOS last year, and now, Android phone owners will be able to edit their videos on the go, too. The app is designed to be compatible with all manner of Android phones, including foldables like the Pixel 11 Pro Fold and Galaxy Z Fold 8. And as a nice perk for foldable fans, you can edit videos with the phone closed and opened up — the multitrack editing timeline and preview video are visible in each configuration.

Adobe has long been the industry standard for professional content editing software, from filmmakers to marketers and photojournalists. But over the past decade, as seemingly everyone has become a content creator, the company has faced increased competition from cheaper, more user-friendly services like Canva, CapCut and Instagram Edits. Premiere and the long-awaited Photoshop mobile apps are one way Adobe is trying to remain competitive.

As the demands on content creators keep rising, mobile apps are an increasingly popular way for creators to keep up. Some creators, particularly in India and Brazil, are adopting a mobile-only editing workflow, Diksha Kuhar, Adobe’s director of product marketing for Premiere, told me.

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