Everything Apple Announced at Its Sept. 9 iPhone 17 Event

From PC Mag: As expected, Apple overhauled its hardware lineup today, with new iPhones, Apple Watches, and a long-awaited update to the AirPods Pro. Some are already available to order, while Apple will take your money for its higher-end devices starting on Friday. If you didn’t have time to tune into this morning’s event, here’s everything you missed from Cupertino.

The rumors are true. Apple swaps the Plus variant of its iPhone for the iPhone Air, which Apple claims is “impossibly thin.” But despite reports that the slimmer frame would mean a lesser chip and degraded battery life, the iPhone Air runs the new A19 Pro chip, as well as the Apple-built N1 Wi-Fi chip, and updated C1X modem. Battery life is on par with the 16 Plus at 27 hours of video playback, Apple says. (In our tests, the 16 Plus ran for 21 hours and 51 minutes.) There is only one camera on the back; Apple explains that away by insisting it “works like multiple advanced cameras in one.” We’ll have to test that. The iPhone Air starts at $999 for 256GB model; preorder it starting Friday ahead of a Sept. 19 launch.

Apple isn’t abandoning its numbered iPhone scheme, nor is it aligning its smartphones with its operating systems and releasing an iPhone 26. The iPhone 17 lineup features one fewer phone than usual, with just the iPhone 17, 17 Pro, and 17 Pro Max. But they all feature the usual upgrades–chips, displays, cameras, etc. Of note on the Pro lineup is the return of an aluminum frame (farewell, titanium) and promises of much better battery life (39 hours of video playback, Apple says). Technically, the 17 Pro models are $100 more than the 16 Pros, but that's because Apple dropped the 128GB version. Your smallest option is now 256GB, which still starts at $1,099. If you have $2,000 to spend, you can get a 2TB iPhone Pro Max. Both Pros come in a new “cosmic orange” color. Everything’s up for preorder on Friday.

Speaking of smartwatches, all the Apple Watches got an upgrade this week. After the SE and Ultra were ignored last year, they're back in action in 2025 with the Apple Watch SE 3 and Apple Watch Ultra 3 (plus the Series 11). Apple covers all budgets with these wearables. The Watch SE 3, available to preorder now for $249, gets some previously premium perks, including an always-on display and fast charging. The Series 11 slides in the middle, starting at $399, while the Ultra 3 is at the high end at $799. They both get hypertension alerts, while all three get a new Sleep Score feature. Preorder them now; all three launch on Sept. 19.

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