Disney's $1B Deal With OpenAI Will Bring Iconic Characters to Sora AI Videos

From CNET: Disney is bringing more than 200 of its biggest characters, from Marvel to Star Wars and Pixar, to OpenAI's Sora AI social media app and AI images in a $1 billion equity investment deal, the companies announced Thursday. That means Sora users will soon be able to generate AI videos featuring any of Disney's included characters, with no fear of copyright infringement.

Sora is the sister app to ChatGPT. It's an AI social media app, letting its users create and share AI-generated videos. Its popularity skyrocketed after its September launch, with the app quickly reaching the No. 1 spot in the Apple and Google Play stores at the height of its popularity this fall.

AI models like Sora have been frequent targets of copyright infringement lawsuits, with copyright holders claiming AI companies are allowing their users to create unauthorized ultrarealistic versions of their protected characters. Disney is currently suing Midjourney AI for this, calling the AI firm "a bottomless pit of plagiarism." With this new deal, Disney is giving OpenAI explicit permission for Sora to use its intellectual property. (Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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