From CNET: Adobe is diving deeper into agentic AI and expanding its partnership roster in a new deal with the AI developer Anthropic. Adobe on Wednesday introduced its latest conversational, agentic creative assistant, which is the technological foundation for its work with Anthropic.
Firefly is the hub for all things Adobe AI, with integrations across other popular Creative Cloud apps such as Photoshop, Acrobat and Premiere Pro. The new Firefly AI assistant is agentic, which means that it can perform tasks with minimal human oversight. You can upload a batch of photos and have the AI edit them for you, automatically adjusting the lighting and cropping, for example. One way to think about it is as a new school AI tool that you can use to do old-school, or non-generative, editing.
Adobe has been building assistants into its creative software for a while now. It introduced AI assistants in Adobe Express and Photoshop back in October. Agentic AI tools like the kind Adobe is building are becoming rapidly popular across the entire AI industry, with tools like Claude Code and OpenClaw shaking up legacy tech companies.
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