From PC Mag: Netflix’s ad-supported tier is proving successful amid the cost-of-living crisis and households balancing price hikes across many streaming services. Even Netflix's own ad-supported plan saw a $1 hike in March, up to $8.99 a month.
At the recent Upfront conference, Netflix's annual advertising event, the streamer confirmed it now has over 250 million viewers on its ad-supported tier, up from 190 million in November 2025. It says over 80% of ad-supported subscribers are actively watching Netflix every week.
Those who subscribe to the ad-supported tier are set to experience more ads outside of TV shows and movies. Netflix confirmed it plans to bring its ads to video podcasts and its new Clips vertical video feed in 2027.
Clips is a TikTok-like vertical video stream where users can scroll through excerpts from Netflix series, films, and specials, as well as trailers for upcoming titles. It's designed to help you find ideas for what to watch next.
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