From CNET: Amazon is continuing to integrate AI into its online shopping experience. On Wednesday, the retail giant announced that customers in the US will see AI-generated images when they type product terms into the search bar. But these pictures are not of real-life, non-AI products available for purchase. Instead, they're meant to illustrate concepts and hone customer searches.
The company says the feature is already rolling out for US shoppers.
The goal of this move is to assist shoppers who may not know the precise terminology for the item they are looking for. Amazon's examples include "cowl neck" for a type of shirt with a draped collar and "rattan" for a style of couch with woven side panels.
For searches such as "flannel shirt for women," the new site feature displays a selection of AI-generated images of different clothing styles that match the query. Selecting an image directs shoppers to more refined search results tailored to that style.
View: Full Article
