From CNET: After intense user backlash last week, Meta pulled the most troubling part of its newest AI update on Instagram. You will no longer be easily able to create deepfakes of other Instagram users.
"We've heard the feedback that this feature missed the mark, so it's no longer available," Meta wrote on Friday in an update to its announcement blog post.
Last week, in an attempt to prove that Meta's billion-dollar leap into generative AI had purpose, the company brought its newest AI image model to Instagram. It came with a new ability to "tag" any public Instagram accounts and include those people in photorealistic AI images -- essentially creating deepfakes.
Meta offered two ways to opt out, but many were incensed that they were automatically defaulted to opting in. Actors union SAG-AFTRA, a fierce advocate for protecting artists' likenesses from AI companies, said in a statement: "With the dangers of nonconsensual digital replicas well known to all, a feature that encouraged that behavior is unwise. We appreciate its discontinuance. It is the responsible thing to do."
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