From PC Mag: Apple's revamped Siri and new Apple Intelligence features may be free to start, but power users will likely have to pay to get more out of them, according to CEO Tim Cook.
On an earnings call this week, Cook was asked how Apple plans to recover its AI compute costs. "In terms of what it means for compute cost, it’s obviously early going for us," he responded. "And so I don’t want to say that we have a complete plan for that."
Still, "we do believe there will be people [who] want to use it a lot. And so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack on iCloud Plus. And we’ll see how the pickup for that is."
This isn’t the first time Apple has spoken about usage limits for AI features. As MacRumors reports, Apple dropped a hint during WWDC, saying that certain AI features, including Image Playground, could come with usage caps.
View: Full Article
