From AVerMedia Press Release: AVerMedia Technologies today announced the GC531 and GC535, two professional-grade HDMI capture devices designed for hardcore streamers, live and video commerce operators, and professional video workflows. Whether paired with a DSLR or mirrorless camera, both devices enable high-quality and reliable video streaming and recording.
"Streamers today expect more than just a capture device. They need solutions that can grow with their workflow and adapt to evolving production requirements," said Michael Kuo, CEO of AVerMedia Technologies. "AVerMedia offers one of the industry's most comprehensive streaming ecosystems, providing a clear upgrade path from entry-level streaming to professional production. With the GC531 and GC535, creators gain professional-grade reliability, true color capture, and the flexibility to scale their production with confidence."
As video becomes a critical component of communication, training, live production, and digital commerce, organizations increasingly require capture solutions that deliver not only image quality, but also long-term reliability, compatibility, and operational stability. Designed to meet these demands, the GC531 and GC535 provide dependable video capture for both everyday workflows and mission-critical environments.
Designed for 24/7 Live Commerce, professional video commerce, and Color-Critical Workflows
As video commerce continues to expand worldwide, brands, retailers, and creators are investing in higher-quality live productions to better engage with audiences and showcase products. Success in these environments depends not only on visual quality, but also on stable, reliable streaming performance during extended broadcasting sessions.
Designed for professional camera workflows, the GC535 and GC531 capture cards deliver accurate color reproduction, dependable operation, and broad camera compatibility. Whether for live selling, product demonstrations, training sessions, or content creation, they help businesses present products with clarity and confidence while maintaining uninterrupted streaming performance.
In addition, both models support RGB24 True Color Capture, enabling more accurate color reproduction and finer image details than conventional compressed capture formats. This is particularly valuable for live commerce applications, where product appearance directly influences customers’ trust and purchasing decisions. By faithfully reproducing colors, fabrics, cosmetics, and other visual details, RGB24 helps enhance products appear as intended, fostering buyer confidence while reducing potential disputes and returns. The GC535 supports up to 4K30 RGB24 capture, while the GC531 supports up to 2K30 RGB24 capture.
Beyond exceptional image quality, the GC531 and GC535 are crafted for seamless professional deployment. Both capture cards offer broad compatibility with leading broadcast cameras and production workflows, enabling effortless integration into existing studio setups. To meet the demands of mission-critical streaming, both models feature enhanced EMC/EMI shielding and ESD protection to safeguard signal integrity, while rigorous long-duration reliability testing guarantees unwavering stability during continuous, 24/7 broadcasts.
For organizations that depend on uninterrupted video workflows, the GC531 and GC535 deliver the image quality, reliability, and operational stability required for professional streaming and mission-critical applications.
Product Availability
The GC531 and GC535 will be available globally through AVerMedia’s official store, major retailers, and online platforms starting August 20, 2026.
