From TechCrunch: As competition in the smart ring market escalates, Oura is introducing two new features to give people more insight into their workouts and how they impact their bodies. The company announced on Tuesday it’s rolling out Cardio Effort and VO₂ max metrics to expand workout tracking beyond exercise duration and heart rate zones.
While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors.
With Cardio Effort, users will be able to see how much a workout taxes their cardiovascular system. This measurement is aggregated over the week relative to each user’s individual baseline to provide more insights. Oura explained that this metric shifts users’ focus from “How many minutes did I move?” to “Am I maintaining my fitness, building it, or overdoing it?”
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