From CNET: Advertisers have steadily ramped up the use of AI tools in creating ads you see when perusing the internet. In response to this trend, Google announced a new feature on Thursday that's geared toward helping people identify when an ad was made using generative AI.
In Google's My Ad Center panel, a new "How this ad was made" section has been added to help you find out whether an ad was created or edited using AI. You can access this panel by clicking the three-dot menu or info icon on ads, whether using Search, YouTube or Discover.
AI has helped advertisers streamline the production process: Businesses can connect their ads with consumers while cutting costs and having access to creative choices that may have seemed previously out of reach.
That said, the end result could lead to unwanted confusion. What happens if you see an ad online that shows a product in a situation or environment, only to learn that it wasn't real? Would you still be interested in making a purchase?
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