From CNET: Apple on Thursday increased prices across a wide range of products including MacBooks, iPads, the Apple TV 4K and HomePods. The price bumps apparently exclude iPhones.
The news comes midway through a week of big retailer sales, including Amazon's summer Prime Day event, and just ahead of back-to-school shopping season. That could make life challenging for shoppers seeking deals on Apple devices.
The Wall Street Journal first reported on the price increases. On Thursday morning, Apple's online store was down briefly, and when it came back online, prices had jumped up. The Journal reported increases on the base models of the MacBook Air, MacBook Neo, MacBook Pro, iPad Air and iPad Pro. We're also seeing price increases on all HomePods and Apple TV (4K).
In a statement to CNET, Apple confirmed the higher prices, blaming a surge in demand for memory and storage, driven by the rapid expansion of AI data centers.
"We have never seen a component price increase this much, this quickly," Apple said in the statement. "We have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac."
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