From PC Mag: Amid growing speculation around OnePlus’s exit from key international markets, a new report claims that the brand’s withdrawal from the US and Europe is set to be confirmed this week.
OnePlus has been a key Android brand for enthusiasts in the US and other regions, but the company has struggled to find a footing outside China and India. In April, following several reports of a shutdown in the US, OnePlus North America told PCMag it is “evaluating its regional roadmap and product strategy.”
The evaluation now seems to have reached its conclusion. Citing sources, German outlet WinFuture reports that OnePlus’s parent, Oppo, will announce the brand’s wind-down in the US and Europe later this week.
As part of a strategic overhaul, Oppo is expected to narrow OnePlus’s focus to just budget-friendly devices in China and India, while expanding its own footprint in Europe, the report adds. The transition already appears to be in play, with OnePlus’ German site currently nudging some customers toward Oppo devices.
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