From CNET: T-Mobile is remixing its phone plans again, and this time it’s more substantial than adding a “2.0” to the names. Announced today, the T-Mobile Experience plans are being replaced by T-Mix, a new trio of postpaid phone plans with a core set of features and a plethora of “Picks” options that can be mixed and matched to add perks like video services, gaming subscriptions and even device financing.
The T-Mix plans will launch in early November, but the carrier hasn’t shared a specific date. T-Mobile’s existing Experience 2.0 plans will go away as options for new customers, though existing customers can stay on their plans.
“T-Mobile and [other carriers] have really built a ‘good/better/best’ world” where customers choose prepackaged plans, said Allan Samson, T-Mobile chief marketing officer, during a call with CNET. “We’re going to blow that whole thing up, and you get to individually curate every experience you want.”
Much like with Verizon’s current plans, T-Mobile’s new offerings let customers pick and choose the perks they want rather than reserving some perks for certain plan tiers, as it had with its former Experience plan options. If you wanted a perk such as Hulu streaming, you had to pay up for the pricier Experience Beyond 2.0 plan. Conversely, even if you picked the Beyond plan for another reason, like unlimited mobile hotspot data, you still got Hulu whether you watched it or not.
View: Full Article
